Week 5 Target Market


Reading the about me section for Just Cheap Diapers. I found out that the founder was a mother of four. She seemed to try and build a relationship with the targeted audience/ customer which would be anyone with a baby and wants to save money on diapers.   The website offered cheap diapers for at a discounted price.
The Econobum website seemed to be very similar to Just Cheap Diapers as far as their intended audience.  The website targeted parents and people that want to save money on diapers. Econobum had just a little more to offer. They were environmental friendly, there diapers were washable. Having that added factor seemed to have one more factor for targeted audiences.
 Giving the fact that Econobum is washable and Just Cheap diapers offer disposable diapers, it may be possible to combine the websites together. The goal for both is to sale diapers. The targeted audience for the most part is the same with one minor addition for Econobum. I think if they did combine they would help each other out.     

Comments

  1. I agree with you Terrel! You explained the topic very well, one is more about demographics and the other more about psychographics.

    P.S. I noticed that you change your blog font color, it looks better!

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