Week 5 Target Market
Reading the about me section for Just Cheap Diapers. I found
out that the founder was a mother of four. She seemed to try and build a relationship
with the targeted audience/ customer which would be anyone with a baby and
wants to save money on diapers. The website offered cheap diapers for at a
discounted price.
The
Econobum website seemed to be very similar to Just Cheap Diapers as far as
their intended audience. The website targeted
parents and people that want to save money on diapers. Econobum had just a
little more to offer. They were environmental friendly, there diapers were
washable. Having that added factor seemed to have one more factor for targeted audiences.
Giving
the fact that Econobum is washable and Just Cheap diapers offer disposable
diapers, it may be possible to combine the websites together. The goal for both
is to sale diapers. The targeted audience for the most part is the same with
one minor addition for Econobum. I think if they did combine they would help each
other out.
I agree with you Terrel! You explained the topic very well, one is more about demographics and the other more about psychographics.
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